KFC - KEEP F*CKING CLEAN
__

The NEW ERA cap sticker—a pop culture icon—is designed to keep your cap clean while taking it off. Who knew? To solve the mystery, KFC and NEW ERA launched a limited edition of pristine white caps with stickers that say it all.

__

Role:
Concept & Copywriting

__

🍗🍗🍗 ‘It's Finger Lickin' Good’

—

Agency:
Sid Lee